A collection of self-directed theses highlighting the avail of illustration and graphic design for brand identity
EVIL EYE: PREMIUM ITALIAN GIN {THESIS}
The visual concept of this label is inspired by the ancient Italian superstition,Malocchio (evil eye).
The evil eye is form of black magic, believed to cause misfortune, by way of a malevolent or jealous glare. In old Europe, horned animals were considered sacred and seen as protective beings against the evil eye.
The visual branding of Evil Eye pays homage to the European reverence of horned animals; each label is thus adorned by a highly decorative horned beast. Evil Eye’s wordmark is designed with a conceptually characterized ‘V’. The letter’s serifs suggest animal horns and the added eye, is inspired by an eye shaped talisman worn to deflect the dark magic.
Regardless of your belief in the superstition, Evil Eye: Premium Italian Gin is a taste to envy.
FOOROO: ORGANIC BLACK LICORICE {THESIS}
FooRoo is a mock candy package that explores the culmination of illustration and graphic design to suit a sophisticated cliental.
The final composition uses abstraction to visualize the intense flavour of licorice root and, is designed with the intention of being easily serialized by distinct colour changes.
