Packaging — Andrew Presutto

PACKAGING

A collection of projects exploring the value of illustration and graphic design in developing brand identity

Digital rendering created to visualize the labels as physical products

EVIL EYE: PREMIUM ITALIAN GIN {THESIS}

The visual concept of this label is inspired by the ancient Italian superstition,Malocchio (evil eye).

The evil eye is form of black magic, believed to cause misfortune, by way of a malevolent or jealous glare. In old Europe, horned animals were considered sacred and seen as protective beings against the evil eye.

The visual branding of Evil Eye pays homage to the European reverence of horned animals; each label is thus adorned by a highly decorative horned beast. Evil Eye’s wordmark is designed with a conceptually characterized ‘V’. The letter’s serifs suggest animal horns and the added eye, is inspired by an eye shaped talisman worn to deflect the dark magic.

Regardless of your belief in the superstition, Evil Eye: Premium Italian Gin is a taste to envy.

Digital rendering created to visualize the packages as physical products

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FOOROO: ORGANIC BLACK LICORICE {SELF-DIRECTED}

FooRoo is a mock candy package that combines illustration and graphic design to create a distinctive identity for a premium confectionery brand. The final composition uses abstraction to evoke the bold flavour of licorice root and is designed as a flexible packaging system that can be easily extended through a series of colour variations.